Brand Insights Detroit: Personal & Corporate Branding Workshop

Learn in-depth insights on how to brand yourself and your business in an energetic 8-hour day. The workshop will be led by two branding and marketing minds (Hajj E. Flemings and Matthew Kruchko) in a unique hands on facilitated environment.

This workshop is limited to 15 like-minded entrepreneurs, business leaders and business owners and will take place in the FD Lofts in the Detroit Eastern Market. The workshop is designed to provide personalized attention in developing and re-thinking your personal and business brands and how to integrate their missions seamlessly.

A large portion of the day will be dedicated to addressing specific personal and corporate branding challenges. The afternoon will be spent in full consulting mode we will review brand problems or ideas in front of the group so everyone can connect and collaborate in the learning process. The attendance has been limited to provide great opportunities for quality networking and building valuable relationships.

Schedule

Morning:            8:30am-12pm            Personal & Corporate Branding Workshops

Lunch:              12pm-1pm                  Catered Lunch

Afternoon:        1pm-4:30pm               Consulting on Brand Problems/Ideas

Russell Street Deli

FD Lofts in Detroit Eastern Market

Brand Facilitators

Hajj Flemings – Managing Partner, Brand Camp University

Hajj is the founder of Brand Camp University which runs one of the premier personal branding conference in the Midwest. He is also the author of “The Brand YU Life: Re-thinking Who You Are Through Personal Brand Management” which was selected as one of Fast Company Magazine 2008 Readers Choice Business Books of the year.

He has been featured on Fox 2 News, ESPN.com and BusinessWeek.com and travels nationally speaking as a brand strategist enabling personal and business brands to remain relevant. His clients include Walt Disney, Ford Motor Company, Skechers Footwear, U.S. Department of Defense (Telecom Division). He has spoken at Iowa State University, Davidson College, University of Michigan and numerous colleges and universities around the nation on personal branding, social media and career development.

Matthew Kruchko – Managing Director, Applied Storytelling

Managing Director with Applied Storytelling, a leading independent brand and name firm, with offices in the San Francisco Bay Area, Los Angeles and Detroit.

With a deep brand development and marketing background, I help clients to make the most of the continually shifting terrain between customers, communications and channels. As Managing Director of Applied Storytelling, my responsibility is driving brand strategies that help companies organize their thinking and simplify their communications. My experience in developing branding strategies and executions spans Fortune 500 brands as well as noteworthy consumer and B2B brands in many sectors, including biotech, consumer brands, education, energy, entertainment, financial services, industrials, insurance, non-profits, pharmaceuticals, technology and telecommunications.

Expectations

• Each attendee will walk away with a brand brief that they have completed with the framework for their personal and corporate brands. 

• Learn best practices on using social media to build brand awareness and market you and your business. 

• Learn how to develop an online personal brand.

•  Brand-Building 101: Basic Tools and Principles of Building a Powerful and Memorable Brand

•  Understand what brands really are and how brand-building works. 

•  Introduces key elements of the basic brand communications toolbox and how they work together to  enable you to tell your brand story with clarity, consistency and impact.

•  Discussion (Q + A) and collaboration on brand challenges of attendees.